Winning Innovation (ePub)

Beginning in 2005, Norbert Majerus implemented a principles-based lean product development process at the three global innovation centers of The Goodyear Tire & Rubber Company. For more than a decade he was Goodyear's lean champion in research and development.

In 2016, Norbert published his first book, Lean-Driven Innovation, which received the Shingo Research Award. Also in 2016, with Norbert's guidance the Goodyear R&D organization applied for and received the AME Excellence Award.

Norbert, born and raised in Luxembourg, has a Master's degree in Chemistry from the Universitaet des Saarlandes, Saarbruecken, Germany, and worked most of the disciplines in the Goodyear innovation centers in Luxembourg and Akron.

Norbert has taught workshops and has given keynotes at many conferences in the United States and other countries. Since retiring from Goodyear in 2017, he continues to share his extensive lean expertise via Norbert Majerus consulting. He is a Shingo Academy Fellow, an AME assessor and serves on the board of LPPDE (Lean Product and Process Development Exchange).

George Taninecz has been studying and writing about process improvement for 30 years. He has authored articles and white papers for leading lean organizations - the Lean Enterprise Institute, Catalysis, Value Capture - and supported many of the world's leading lean thinkers as a book editor and/or project manager. Many of the books on which Taninecz has worked have won a Shingo Award, most recently Lean-Driven Innovation by Norbert Majerus.