Winning the Battle for Sales: Lessons on Closing Every Deal from the World s Greatest Military Victories (ePub)
(Sprache: Englisch)
FROM THE CREATORS OF SPIN SELLING TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY "e;I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tactics...
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FROM THE CREATORS OF SPIN SELLING TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY "e;I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging read chock-full of practical and richly illustrated examples, John Golden provides strategies that are sure to increase even the most seasoned sales pros' success rates. It's a completely new take on sales education with powerful lessons you'll use to win your own sales battles."e; -- David Meerman Scott, bestselling author of The New Rules of Marketing and PR "e;There s no doubt salespeople will profit from the book s focus on besting one's opponent in a battleground much changed by the information explosion of the Internet."e; -- William Dermody, World/Military Affairs Editor, USA Today "e;An innovative and very insightful perspective on what it really takes to win."e; -- Dave Stein, CEO and founder, ES Research Group, Inc. "e;Great sales lessons presented in a really unique and interesting format . . . I recommend it for sales people starting out in the field as well as seasoned pros. -- Chuck Lennon, President, TeamLogic "e;A good military strategist is, after all, a salesman, which leads me to believe that a good salesman would make a good military strategist. The author has done an excellent job of showing how those two different communities are in fact very similar."e; -- Brigadier General Julie A. Bentz, PhDTM
Bibliographische Angaben
- Autor: John Golden
- 2012, 240 Seiten, Englisch
- ISBN-10: 0071792007
- ISBN-13: 9780071792004
- Erscheinungsdatum: 31.08.2012
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Mit Kopierschutz
Sprache:
Englisch
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