Winning with Data in the Business of Sports (PDF)

Name: Winning with Data in the Business of Sports
Brand: Taylor & Francis
SKU: 136813994
Price: 44.49 EUR
Availability: OnlineOnly

CRM and Analytics (Sprache: Englisch)

Autor: Fiona Green

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Winning with Data in the Business of Sports, Fiona Green

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This new edition of the bestselling book shares the processes and principles used to implement a data-driven approach to decision-making, targeted marketing, and digital transformation, emulating the approach of brands such as Netflix, Amazon and Spotify...

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Autoren-Porträt von Fiona Green

Fiona Green has operated in the sports industry for over 30 years. Her experience has predominantly been representing rights owners in sponsorship, TV rights and merchandise/licensing across many sports including football, athletics, cricket, sailing, rugby, formula 1, horse racing, and tennis. Fiona specialises in the field of data-driven marketing, business intelligence and analytics and applies her knowledge of this area to her inherent understanding of a rights owner's business model and objectives, specifically in revenue generation, participation growth and stakeholder engagement.