Worldwide Casebook In Marketing Management (ePub)
(Sprache: Englisch)
Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and...
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Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.Readership: Graduate students and researchers who are interested in marketing management.Key Features:Comprises of a large collection of case studies in marketing and managementCovers many different industries, well-known brands and companiesOffers studies on new trends and innovative marketing concepts
Bibliographische Angaben
- Autor: Luiz Moutinho
- 2016, 924 Seiten, Englisch
- Verlag: World Scientific Publishing Company
- ISBN-10: 9814689629
- ISBN-13: 9789814689625
- Erscheinungsdatum: 29.02.2016
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eBook Informationen
- Dateiformat: ePub
- Größe: 11 MB
- Mit Kopierschutz
Sprache:
Englisch
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