Unthinking: The Surprising Forces Behind What We Buy
From bestselling author and marketing guru Beckwith ("What Clients Love") comes a guide to deciphering why customers choose one product or service over another.
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From bestselling author and marketing guru Beckwith ("What Clients Love") comes a guide to deciphering why customers choose one product or service over another.
Autoren-Porträt von Harry Beckwith
Harry Beckwith heads Beckwith Partners, a marketing firm that advisising 23 Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Stanford graduate, Beckwith is an internationally acclaimed speaker and is the bestselling authors of 5 books, which, collectively, have been translated into 23 languages.
Bibliographische Angaben
- Autor: Harry Beckwith
- CD
- 2011, Spieldauer: 420 Minuten
- Verlag: HACHETTE AUDIOBOOKS
- ISBN-10: 1607886235
- ISBN-13: 9781607886235
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