Online Business All-In-One For Dummies (PDF)

Introduction. Book I: E-Business 101. Chapter 1: Can You Do the Business? Chapter 2: Testing Feasibility. Chapter 3: Preparing the Business Plan. Chapter 4: Setting Off in the Right Direction. Chapter 5: Harnessing Creativity in Your Business. Chapter 6: Opening Your Own Online Business in Ten Easy Steps. Book II: Setting Up Your Web Site. Chapter 1: Finding the Money. Chapter 2: Choosing and Equipping Your New E-Business. Chapter 3: Selecting the Right Web Host and Design Tools. Chapter 4: Giving Your E-Business Site Structure and Style. Chapter 5: Building In Security Up Front. Book III: Getting Known E-asily. Chapter 1: Marketing Your Wares. Chapter 2: Researching Your Customers, Competitors, and Industry. Chapter 3: Getting Net-Savvy. Chapter 4: Search Engines: What You Need to Know. Chapter 5: Controlling the Message with Online Advertising. Chapter 6: Spreading the Word with Internet PR. Book IV: Keeping Business Ticking Over. Chapter 1: Operating Effectively. Chapter 2: Controlling Your Books, Your Records, and Your Money. Chapter 3: Counting Your Sales. Chapter 4: Monitoring and Improving Your Business. Chapter 5: Making It All Legal. Chapter 6: Online Business Accounting Tools. Book V: Handling Customers and Staff. Chapter 1: Employing People. Chapter 2: Inspiring Employees to Better Performance. Chapter 3: Harnessing the Power of Technology. Chapter 4: Attracting and Keeping Customers. Chapter 5: Accepting Payments. Chapter 6: Service with a Virtual Smile. Book VI: Using eBay.co.uk. Chapter 1: Why eBay Is a Great Place to Buy and Sell. Chapter 2: Using eBay.co.uk to Launch Your Business. Chapter 3: Running a Business on eBay.co.uk. Chapter 4: Opening a Shop, Virtually. Chapter 5: Jazzing Up Your Auctions. Chapter 6: Building an eBay.co.uk Back Office. Book VII: Understanding Web 2.0. Chapter 1: Profiting from New Business Tools. Chapter 2: The Emergence of Web 2.0. Index.

Dan Matthews is co-author of Starting a Business on eBay.co.uk For Dummies and Online Publisher of Caspian Publishing, which produces magazines, Web sites, and events for a UK audience of entrepreneurs.

Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.