The Customer Asset / Palgrave Studies in Marketing, Organizations and Society (PDF)
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Neil Bendle is Associate Professor of Marketing in the Terry College of Business at the University of Georgia, USA. He is a fellow of the Association of Chartered Certified Accountants and a director of the Marketing Accountability Standards Board (MASB).
Shane Wang is Professor of Marketing at Virginia Tech Univiersity, USA. His research focuses on artificial intelligence and machine learning techniques with applications in business and social media analytics, firm strategy and management.
Neil Bendle is Associate Professor of Marketing in the Terry College of Business at the University of Georgia, USA. He is a fellow of the Association of Chartered Certified Accountants and a director of the Marketing Accountability Standards Board (MASB).
Shane Wang is Professor of Marketing at Virginia Tech Univiersity, USA. His research focuses on artificial intelligence and machine learning techniques with applications in business and social media analytics, firm strategy and management.
- Autoren: Neil Bendle , Shane Wang
- 2023, 1st ed. 2023, 149 Seiten, Englisch
- Verlag: Springer International Publishing
- ISBN-10: 303147421X
- ISBN-13: 9783031474217
- Erscheinungsdatum: 16.12.2023
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