The Pocketbook of Audience Research (PDF)
Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.
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Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.
Linda Kopitz combines her professional experience as a creative director with her academic research on technology and everyday meaning-making. Her PhD research - situated between urban studies and media studies - explores the entanglement between real and virtual environments in sustainable architecture. As an interdisciplinary and practice-based scholar, she currently works as a Lecturer in Cross-Media Culture in Germany and The Netherlands. In parallel, she continues her professional work, with a specific focus on the sensory dimensions of communication.
- Autoren: Joke Hermes , Linda Kopitz
- 2023, 1. Auflage, 202 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000994767
- ISBN-13: 9781000994766
- Erscheinungsdatum: 18.12.2023
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 3.21 MB
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