Labas: Communication Success Factors in Investor Relations
In times of the financial crisis, the duty for investor relations to deal with the financial community on a regular basis keeps indispensable or gets even more important. Personal contact with management and investor relations professionals remains vital to...
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In times of the financial crisis, the duty for investor relations to deal with the financial community on a regular basis keeps indispensable or gets even more important. Personal contact with management and investor relations professionals remains vital to investors and analysts. Hence, it is essential to know how to monitor and improve the contacts and relationships with this target group of investor relations. In addition, companies must make sure they serve the needs of the audience. Robert Labas' diploma thesis - published as volume 14 of the "DIRK-Forschungsreihe" - gives an overview on all investor relations instruments related to personal communication such as one-on-one meetings, road shows, or conferences on quarterly results. Based on secondary research the information needs and financial reporting are evaluated. The author used those results in order to assess the actual financial communication of companies and to build a further framework for measuring the success and effectiveness of personal investor relations instruments, especially presentations. With the issues analyzed in this thesis, a benchmark was set up by evaluating the annual result analyst conferences of the DAX-30 companies.
Inhaltsverzeichnis zu „Labas: Communication Success Factors in Investor Relations “
Table of ContentPreface of the president of DIRK 5
Acknowledgments 7
List of Tables 10
List of Figures 10
1 Introduction 11
1.1 Problem Definition and Objectives 11
1.2 Purpose of the Thesis and Outline 12
2 Theoretical Foundations 15
2.1 Investor Relations 15
2.1.1 Goals 17
2.1.2 Target Groups 21
2.1.2.1 Investors 21
2.1.2.2 Analysts 23
2.1.2.3 Information Needs 24
2.1.3 Disclosure 28
2.1.4 Instruments 32
2.1.4.1 Presentations 35
2.1.4.2 Framework of Presentations 36
2.1.4.3 Communicative Aspects of Presentations 37
2.1.4.4 Content of Presentations 39
2.2 Communication 41
2.3 Information Economy 44
2.4 Controlling and Evaluation 46
3 Research Model 49
3.1 Mental Model 49
3.2 Methodology 51
3.2.1 Content Analysis 51
3.2.2 Communicative Analysis 52
3.3 Hypotheses 54
4 Research 55
4.1 Specific Types of Presentations 55
4.2 General Findings 56
4.3 Content 57
4.4 Communicative Profile 59
4.5 Correlations and Event Study 61
5 Findings 63
5.1 Summary of Success Factors 63
5.2 Limitations 65
5.3 Implications for Research and Commerce 66
5.4 Outlook 67
References 69
Appendix 75
About the Author 133
About DIRK 134
CIRO-Profil 136
Bibliographische Angaben
- Autor: Robert Labas
- 2009, 144 Seiten, 5 Abbildungen, Maße: 14,8 x 20,9 cm, Gebunden, Deutsch
- Verlag: Going Public Media AG
- ISBN-10: 3937459650
- ISBN-13: 9783937459653
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