42 Rules of Product Management

i42 Rules of Product Management/i is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.pThe contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.pPacked with pearls of product management wisdom, this book has something for everyone. You will learn:ulli How to focus on market needs, not just individual requestsli How to clarify your product positioning before your next big decisionli How to align your product strategy with company strategy - and then sell itli Why agility is the key to product management successli Why great execution trumps a great product idea/ulpBest of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the i42 Rules of Product Management/i will help you lead with greater effectiveness and influence.