A moment to give, no moment to take
A mixed-methods study on volunteer tourism marketing
(Sprache: Englisch)
Social marketing might be applied to promote volunteer tourism as findings carried out by the mixed-methods study reported in this book. One of the findings of the qualitative stage showed that motivations in volunteer tourism were considered (a)...
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Social marketing might be applied to promote volunteer tourism as findings carried out by the mixed-methods study reported in this book. One of the findings of the qualitative stage showed that motivations in volunteer tourism were considered (a) taking/receiving, (b) giving, and (c) taking/receiving and giving (TRG) motivations. Further, in the qualitative stage, exploratory factor analysis showed that participants in volunteer tourism were motivated by taking/receiving and giving motivations. It means that motivation in volunteer tourism should be considered as multi-variables. Furthermore, when these findings were included in a full model (with other variables included attitude and subjective norm) tested by confirmatory factor analysis, the giving motivation variable retained whereas the taking/receiving motivation was otherwise.
Bibliographische Angaben
- Autor: Usep Suhud
- 2014, 404 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3659520268
- ISBN-13: 9783659520266
Sprache:
Englisch
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