((( ABA ))) Audio Branding Academy Yearbook 2010/2011

After making its voice heard with its first international congress for acoustic brand communication in 2009, the Audio Branding Academy presented the second Audio Branding Congress in 2010. With the motto "Driven by Sound", the congress provided insights to strategic and acoustic designing of brands and products. In over 15 lectures, international sound and brand experts as well as scientists presented their results.This Yearbook contains the proceedings of the Audio Branding Congress. Presented are case studies of CNN International, Siemens, Audi, Unimed Rio (Brazilian health plan), DATEV (German software company) and the City of Amsterdam. Furthermore articles about multi-sensory branding & product design, sound worlds of future vehicles, contributions from a scientific Call for Papers, and a documentation of a branch study. Included is also an international directory of Audio Branding suppliers.Among the authors are acclaimed experts like Prof. Dr. Charles Spence (University of Oxford), Prof. Dr. Thorsten Teichert (University of Hamburg), Prof. Dr. Manfred Kirchgeorg (HHL - Leipzig Graduate School of Management), Jürgen Barthel (Siemens), Dr. Nick Zacharov (DELTA SenseLab, Denmark), Dr. Gianpaolo D'Amico (University of Firenze).