Advanced Presentations by Design
(Sprache: Englisch)
The challenges facing presenters today have increased dramatically in the past decade. This book offers a hands-on guide for designing presentations (typically using PowerPoint) when facing a difficult presentation challenge. The book integrates five...
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The challenges facing presenters today have increased dramatically in the past decade. This book offers a hands-on guide for designing presentations (typically using PowerPoint) when facing a difficult presentation challenge. The book integrates five essential dimensions of presentation: rhetoric (storytelling), logic (problem-solving), graphics (visual display), politics (influence skills), and metrics (objectives and measurement of success) in a systematic, comprehensive approach that is solidly based on the latest research. The author presents a breakthrough method for communicating complex data, controversial recommendations, and large amounts of information for today's advanced presentation needs.
Klappentext zu „Advanced Presentations by Design “
If you've ever wondered why your presentations do not get enough of your audience to act on what you present, then spend 20 minutes with this book.Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design. The book shows how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.All this is delivered via the succinct 10-step Extreme Presentation method, which has been field-tested extensively in leading corporations such as Microsoft, Kimberly-Clark, eBay, ExxonMobil, HJ Heinz, and Motorola. Advanced Presentations by Design takes you, step by step, from a stack of information to a finished presentation that will compel your audience to take action.Expert Praise for Advanced Presentations by Design"Advanced Presentations by Design is the best researched book on presentation design that I've ever had the privilege of reading. I recommend it for those of you who want the confidence of knowing how best to plan and design successful presentations.
Inhaltsverzeichnis zu „Advanced Presentations by Design “
IntroductionPART I: POLITICS AND METRICS
Chapter 1: Understanding What Types of Communication Will Be Most Effective for Your Audience
Chapter 2: Setting a Measurable Objective for Your Presentation
PART II: LOGIC
Chapter 3: Articulating the Audience's Business Problem and Your Proposed Solution to It
Chapter 4: Marshalling Your Evidence
PART III: RHETORIC
Chapter 5: Assembling the Anecdotes That Will Illustrate Your Evidence
Chapter 6: Sequencing Your Evidence
PART IV: GRAPHICS
Chapter 7: Visual Presentation Elements: Graphics, Charts, Color, Animation, and Fonts
Chapter 8: Laying Out All the Elements on Each Page
PART V. POLITICS AND METRICS AGAIN
Chapter 9: Satisfying Your Stakeholders and Measuring Success
Chapter 10: Conclusion
Appendix A. Worksheets
Appendix B. Extreme Presentation Makeover
Appendix C. Thirty-Six Layouts That Pass the Squint Test
Appendix D. Further Reading
Appendix E: 1,000 Good Books
References
Index
About the Author.
Autoren-Porträt von Andrew Abela
Dr. Andrew Abela is an authority on designing presentations of complex and controversial information. He is currently an associate professor of marketing at the Catholic University of America in Washington, DC. He was the founding managing director of the Marketing Leadership Council, and is a former McKinsey and Company consultant. He provides presentation training and consulting to leading corporations and governmental agencies.
Bibliographische Angaben
- Autor: Andrew Abela
- 2008, 224 Seiten, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0787996599
- ISBN-13: 9780787996598
Sprache:
Englisch
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