Advanced Web Metrics with Google Analytics
(Sprache: Englisch)
Written by a Google Analytics insider and web metrics expert, Advanced Web Metrics with Google Analytics is the first book to offer advanced GA tips and techniques while showing readers how to actually implement the web analytics methods and concepts that...
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Written by a Google Analytics insider and web metrics expert, Advanced Web Metrics with Google Analytics is the first book to offer advanced GA tips and techniques while showing readers how to actually implement the web analytics methods and concepts that theoretical books just talk about. What filters keep data clean and accurate? How do I measure Flash usage and track banners? What's the best way to tag for email marketing campaigns? What visitor segmentation gives you the most useful insights about traffic? How do I use those insights for better conversion rates and an increased bottom line? This book answers all those questions and more.Advanced Metrics with Google Analytics begins by looking at today's web analytics principles before providing a detailed best-practices installation guide that covers such advanced topics as how to set it up to track dynamic web pages, banners, outgoing links, and contact forms. The book then explains how to use GA to better understand web sites by exploring such real-world scenarios as optimizing pay-per-click accounts, tracking offline spending, and using ad version testing. Brian then explores advanced setups and hacks for configuring goals, filters, and segmenting visitor types before teaching readers how to identify, extract, and report on the most important aspects of the collected data. A chapter of case studies shows how real companies have used GA to improve their business followed by exercises to help readers put into practice what they've just read.Packed with definitions, tactics, techniques, and workarounds, this book's best-practices and advanced implementation and usage techniques will empower everyone to use Google Analytics to improve their web site.
Written by a Google Analytics insider and web metrics expert, Advanced Web Metrics with Google Analytics is the first book to offer advanced GA tips and techniques while showing readers how to actually implement the web analytics methods and concepts that theoretical books just talk about. What filters keep data clean and accurate? How do I measure Flash usage and track banners? What's the best way to tag for email marketing campaigns? What visitor segmentation gives you the most useful insights about traffic? How do I use those insights for better conversion rates and an increased bottom line? This book answers all those questions and more.
Advanced Metrics with Google Analytics begins by looking at today's web analytics principles before providing a detailed best-practices installation guide that covers such advanced topics as how to set it up to track dynamic web pages, banners, outgoing links, and contact forms. The book then explains how to use GA to better understand web sites by exploring such real-world scenarios as optimizing pay-per-click accounts, tracking offline spending, and using ad version testing. Brian then explores advanced setups and hacks for configuring goals, filters, and segmenting visitor types before teaching readers how to identify, extract, and report on the most important aspects of the collected data. A chapter of case studies shows how real companies have used GA to improve their business followed by exercises to help readers put into practice what they've just read.
Packed with definitions, tactics, techniques, and workarounds, this book's best-practices and advanced implementation and usage techniques will empower everyone to use Google Analytics to improve their web site.
Advanced Metrics with Google Analytics begins by looking at today's web analytics principles before providing a detailed best-practices installation guide that covers such advanced topics as how to set it up to track dynamic web pages, banners, outgoing links, and contact forms. The book then explains how to use GA to better understand web sites by exploring such real-world scenarios as optimizing pay-per-click accounts, tracking offline spending, and using ad version testing. Brian then explores advanced setups and hacks for configuring goals, filters, and segmenting visitor types before teaching readers how to identify, extract, and report on the most important aspects of the collected data. A chapter of case studies shows how real companies have used GA to improve their business followed by exercises to help readers put into practice what they've just read.
Packed with definitions, tactics, techniques, and workarounds, this book's best-practices and advanced implementation and usage techniques will empower everyone to use Google Analytics to improve their web site.
Inhaltsverzeichnis zu „Advanced Web Metrics with Google Analytics “
1. Why Understanding Your Web Traffic Is Important to Your Business2. Available Methodologies
3. Where Google Analytics Fits
4. Using the Google Analytics Interface
5. Top 10 Reports
6. Getting Started
7. Advanced Implementation
8. Best Practices Configuration Guide
9. Google Analytics Hacks
10. Focus on Key Performance Indicators
11. Real World Analyst Tasks
Autoren-Porträt von Brian Clifton
Brian Clifton, Ph.D., leads the Google Web Analytics team for Europe, the Middle East, and Africa. He is a noted web analytics and search engine marketing expert who speaks at industry trade shows (including Search Engine Strategies, Emetrics Summit, and Search Marketing World), maintains a blog on web metrics and Google Analytics (www.advanced-web-metrics.com), and has written numerous white papers.
Bibliographische Angaben
- Autor: Brian Clifton
- 2008, XIX, 364 Seiten, mit Schwarz-Weiß-Abbildungen, mit Abbildungen, Maße: 23,5 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470253126
- ISBN-13: 9780470253120
Sprache:
Englisch
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