Advertising and Promotions, International Edition

Netherlands, and a visiting scholar at Anahuac Universidad in Mexico City, Mexico. His research has appeared in the Journal of Advertising, Journal of Consumer Research, and Journal of International Advertising, as well as the proceedings of the American Marketing Association and Association for Consumer Research conferences. He has consulted with major corporations, advertising agencies, and early stage start-up companies including IBM, Premier Resorts International, SFX Entertainment, the Van Gogh Museum (Netherlands), American Investment Bank, Printingforless.com, InfoGears, Scientific Materials, and LigoCyte Pharmaceuticals. Professor Semenik also served on the National Board of Directors of the American Advertising Museum and the Industry Relations Board of the American Academy of Advertising. He received his undergraduate degree from the University of Michigan, an MBA from Michigan State University, and a Ph.D. from The Ohio State University. Dr. Thomas Clayton O Guinn is a professor of marketing and the Irwin Maier Distinguished Chair in business. He received his Ph.D. from The University of Texas at Austin. Prior to coming to Wisconsin, he was at The University of Illinois Urbana-Champaign. Dr. O Guinn s research is broadly sociological. His work is often near the intersection of sociology and social psychology, or micro-sociology. Among his most notable works are several multi-method pieces, including survey data, content analysis and ethnography. His work is sociologically and theoretical substantive. The work began with studies of special groups of consumers, such as Mexican-American immigrants, then moved to those consumers who used consumption in a compulsive manner and then transitioned to how various strata were affected by television viewing in terms of their beliefs about others, or economic and consumption norms. Dr. O'Guinn co-founded (along with then doctoral student, Albert Muniz, Jr.) a research stream on consumption and brand-centered communities. More recently, Dr. O'Guinn's work explores social strata, particularly social class, as it relates to the use and value of physical space within commercial settings, and the value of objects and services delivered with them. He is also currently working on social class and consumption within new American urban neighborhoods, institutional responses by marketers to social disruption and a sociological model of brands. Hans R diger Kaufmann completed his sponsored Ph.D. in 1997 and was a research assistant and part-time lecturer at Manchester Metropolitan University after having had extensive experience in German bank management. Later, he worked in Budapest first as Course Director of Marketing for the Chartered Institute of Marketing and then as Assistant Professor in Marketing at the International Management Center in Budapest as well as a contractual consultant. At the University of Applied Sciences Liechtenstein, he was Academic Director of Private Banking and later Head of the Competence Centre in International Management. Since October 2006, he has been an associate professor at the University of Nicosia. He was a launching member and president (2007 2009) of the international research network on consumer behaviour, CIRCLE. He is currently Vice President of the EuroMed Research Business Institute (EMRBI). He is a member of the editorial board of various journals and an associate editor of the World Review of Entrepreneurship, Management and Sustainable Development.