Advertising and Society

Notes on Contributors

1. Introduction. People Don't Hate Advertising: They Hate Bad Advertising: Carol J. Pardun (University of South Carolina)

2. The Economic Impact of Advertising: What's the Controversy?

Argument. Advertising Makes Products More Expensive: Edd Applegate (Middle Tennessee State University)

Counterargument. Advertising Lowers Prices for Consumers: C. Ann Hollifield (University of Georgia)

3. Advertising to Children: Gimme, Gimme, Gimme!!! Do Children Need More Protection from Advertising?

Argument. Yes! Children Need Protection from the Bombardments of Sponge Bob Square Pants, Ronald McDonald, and all the Big Purple Dinosaurs: Keisha L. Hoerrner (Kennesaw State University)

Counterargument. No! Children Are Smarter Than We Think. We Coddle Them Enough Already!: J. Walker Smith (Yankelovich, Inc., Chapel Hill, NC)

4. Political Advertising: Necessary, Necessary Evil, or Evil Necessarily?

Argument. Political Advertising Serves an Important Role for American Voters: Anne Johnston (University of North Carolina)

Counterargument. Political Advertising Has No Place in the U.S. Democratic System:

Jennifer D. Greer (University of Alabama)

5. Tobacco Advertising: When People Do Dumb Things

Argument. Tobacco advertising: The Strong First Amendment Right to Promote Lawful Products: R. Michael Hoefges (University of North Carolina)

Counterargument. The fumes of truth: Jef I. Richards (University of Texas at Austin)

6. Alcohol Advertising: A Match Made in Heaven or a Pact with the Devil?

Argument. Alcohol Is So Problematic that Advertising or Promoting It in Any Way Should Be Banned from All Televised Events: Lara Zwarun (University of Texas at Arlington)

Counterargument. Eliminating Alcohol Advertising on Television because Underage People Drink Is as Misguided as Restricting Automobile Advertising because People Drive Too Fast: Jason Chambers (University of Illinois at Urbana-Champaign)

7. Advertising and

Carol J. Pardun is Professor and Director, School of Journalism and Mass Communications, University of South Carolina, where she teaches advertising courses and conducts research on the impact of the media on adolescents. She is president elect of the Association for Education in Journalism and Mass Communication, and will become president in October 2009.

"A very engaging and informative look at advertising and its controversies, this book uses a format of competing arguments to provoke the reader into grappling with advertising's most contentious issues. Not only is this an effective educational strategy - it also makes for great reading." John Sweeney, Advertising Sequence School of Journalism and Mass Communication, University of North Carolina at Chapel Hill