Advertising Next
(Sprache: Englisch)
This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. The internet and other new technologies, together with consumer responses and wider changes in society, have reshaped the...
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This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. The internet and other new technologies, together with consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns.
Bibliographische Angaben
- Autor: Tom Himpe
- 2008, 399 Seiten, 500 farbige Abbildungen, Maße: 23 x 25,3 cm, Gebunden, Englisch
- Verlag: Thames & Hudson
- ISBN-10: 050051416X
- ISBN-13: 9780500514160
Sprache:
Englisch
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