Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce
(Sprache: Englisch)
Gain insights into Amazon's inner workings and the secrets behind its disruptive strategies, to learn valuable lessons that can be applied to retailers globally.
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Gain insights into Amazon's inner workings and the secrets behind its disruptive strategies, to learn valuable lessons that can be applied to retailers globally.
Inhaltsverzeichnis zu „Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce “
Chapter - 01: It's an Amazon world; Chapter - 02: Why Amazon is not your average retailer - introduction to retail strategy; Chapter - 03: The Prime ecosystem - redefining loyalty for today's modern shopper; Chapter - 04: Retail apocalypse - reality or myth?; Chapter - 05: End of pure-play e-commerce - Amazon's transition to bricks and mortar retailing; Chapter - 06: Amazon's grocery ambitions - creating a platform to sell you everything else; Chapter - 07: Amazon's Whole Foods Market - a brave new era; Chapter - 08: A private label juggernaut - here comes the squeeze; Chapter - 09: Technology and frictionless retail; Chapter - 10: AI and voice - the new retail frontier; Chapter - 11: Store of the future - how digital automation will enrich the customer experience; Chapter - 12: Store of the future - shifting from transactional to experiential; Chapter - 13: Retail fulfilment - winning the customer over the final mile; Chapter - 14: The last-mile infrastructure; Chapter - 15: Conclusion - peak Amazon?
Autoren-Porträt von Natalie Berg, Miya Knights
Natalie Berg is a retail analyst and Founder of NBK Retail, a consultancy specializing in retail strategy and future trends. Based in London, UK, she was formerly the Global Research Director at Planet Retail, and is a regular conference speaker and media commentator whose views on retail have been published in the FT, Forbes, BBC and The Times. Miya Knights is Head of Industry Insight at Eagle Eye Solutions and has extensive experience as an analyst, journalist and editor specializing in enterprise technology use in retail. Based in Sussex, UK, she is the owner of Retail Technology magazine, and has appeared on the BBC, ITN and Sky News, as well as regularly speaking at or moderating industry events.
Bibliographische Angaben
- Autoren: Natalie Berg , Miya Knights
- 288 Seiten, Gebunden, Englisch
- Verlag: Kogan Page
- ISBN-10: 1398601446
- ISBN-13: 9781398601444
- Erscheinungsdatum: 30.11.2021
Sprache:
Englisch
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