Anatomy of a Trend
(Sprache: Englisch)
The trend bone's connected to the backbone . . . of yourmarket
How did Harley Davidson innovate their motorcycle's design after observing the Hell's Angels? How did Burberry revive their stuffy brand to create phenomenal success? And how could beer...
How did Harley Davidson innovate their motorcycle's design after observing the Hell's Angels? How did Burberry revive their stuffy brand to create phenomenal success? And how could beer...
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The trend bone's connected to the backbone . . . of yourmarketHow did Harley Davidson innovate their motorcycle's design after observing the Hell's Angels? How did Burberry revive their stuffy brand to create phenomenal success? And how could beer companies have prevented huge losses in the 90s? All by understanding the inner workings of trends.Anatomy of a Trenddraws on 20 years of the author's consumer research to reveal the people, the places, and the motives behind the buying behavior that creates trends. Using the ingenious metaphor of a detective novel, global trend expert Henrik Vejlgaard reveals the essential clues for capitalizing on every stage of the trend process.
Inhaltsverzeichnis zu „Anatomy of a Trend “
DedicationAcknowledgments
Introduction: From Intuition to Knowledge
Chapter 1: An Unsolved Mystery
Chapter 2: The Cast of Characters
Chapter 3: What s the Motive?
Chapter 4: The Setting
Chapter 5: The Plot Thickens
Chapter 6: Towards the Climax
Chapter 7: Anti-Climax
Epilogue: A Continuing Story the Future of Trends
About the Author
Bibliographische Angaben
- Autor: Henrik Vejlgaard
- 2007, Gebunden, Englisch
- Verlag: McGraw-Hill Professional
- ISBN-10: 0071488707
- ISBN-13: 9780071488709
Sprache:
Englisch
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