Apparel Merchandising
The Line Starts Here
(Sprache: Englisch)
This comprehensive text on apparel product development reflects the current importance of manufacturers' and retailers' private brands and exclusive designer collections.
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This comprehensive text on apparel product development reflects the current importance of manufacturers' and retailers' private brands and exclusive designer collections.
Klappentext zu „Apparel Merchandising “
Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today's challenges for both apparel manufacturers and retailers in meeting the consumer's demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets.The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer's private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers.
Inhaltsverzeichnis zu „Apparel Merchandising “
PrefaceAcknowledgmentsPart 1: Merchandising: The Concept1. Evolution of Merchandising in the Apparel Industry and Managing Private Label Apparel in the Retail Industry2. Modern MerchandisingPart 2: Merchandising: The Planning3. Market Knowledge4. Planning and ControlPart 3: Merchandising: The Execution5. Line Development: Principles and Technologies6. Line Development: The Process7. Pricing and Costing Strategies8. Quality9. Supply Chain Management10. Sourcing Strategies11. The Sourcing ProcessPart 4: Merchandising: The Future12. Future DirectionGlossaryAppendixCredits for FiguresIndex
Autoren-Porträt von Jeremy A. Rosenau, David L. Wilson
Jeremy A. Rosenau is an Professor Emeritus and Program Director of the graduate program in Fashion Apparel Studies at Philadelphia University and Program Director of Master of Science in Fashion Apparel Studies. He currently is a member of the Human Resources Development Council) and the Childrenswear Marketing Committee, both of the American Apparel and Footwear Association (AAFA). As President of Nannette Manufacturing Company, Inc. he served as President of the Childrenswear Manufacturers Association and a board member of the Educational Foundation for the Fashion Industry.
Bibliographische Angaben
- Autoren: Jeremy A. Rosenau , David L. Wilson
- 2014, 3. Aufl., 512 Seiten, 12 farbige Abbildungen, 145 Abbildungen, Maße: 18,7 x 23,6 cm, Kartoniert (TB), Englisch
- Verlag: FAIRCHILD BOOKS
- ISBN-10: 1609015398
- ISBN-13: 9781609015398
Sprache:
Englisch
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