Applied Strategic Marketing
(Sprache: Englisch)
"Applied Strategic Marketing" is a clear, concise and accessible new text that takes theoretical concepts and applies them to real life situations. It covers all the main areas on a typical Strategic Marketing module, along with some welcome new additions,...
Leider schon ausverkauft
versandkostenfrei
Buch
35.10 €
17 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „Applied Strategic Marketing “
"Applied Strategic Marketing" is a clear, concise and accessible new text that takes theoretical concepts and applies them to real life situations. It covers all the main areas on a typical Strategic Marketing module, along with some welcome new additions, such as Forecasting, Customer Relationship Management (CRM), Alliances and Branding. The book includes numerous cases and vignettes, providing a well-rounded mixture of theory and practical application.
Bibliographische Angaben
- Autor: David Lane
- 2007, 464 Seiten, 200 Schwarz-Weiß-Abbildungen, 200 Abbildungen, Maße: 24,5 cm, Kartoniert (TB), Englisch
- Verlag: Oxford University Press
- ISBN-10: 0199263019
- ISBN-13: 9780199263011
Sprache:
Englisch
Kommentar zu "Applied Strategic Marketing"
0 Gebrauchte Artikel zu „Applied Strategic Marketing“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Applied Strategic Marketing".
Kommentar verfassen