Are We There Yet?
(Sprache: Englisch)
The fundamental question that the bookaddresses is: Are our innovation effortsaligned to the challenges of our times?If we want to maintain our standard ofliving, we need firms to grow. Firmstherefore need a new approach toinnovation, one that focuses on...
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Klappentext zu „Are We There Yet? “
The fundamental question that the bookaddresses is: Are our innovation effortsaligned to the challenges of our times?If we want to maintain our standard ofliving, we need firms to grow. Firmstherefore need a new approach toinnovation, one that focuses on customerengagement in its business model. Theconcept of design thinking is oftendescribed as the mindset for firms tomake this transition.
Bibliographische Angaben
- Autor: Sam Bucolo
- 216 Seiten, Maße: 13,9 x 21,6 cm, Kartoniert (TB), Englisch
- Verlag: BIS Publishers
- ISBN-10: 9063694091
- ISBN-13: 9789063694098
- Erscheinungsdatum: 25.01.2016
Sprache:
Englisch
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