Art Direction Explained, At Last!

This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Co-written by one of the world's leading art directors, it coves the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration and photography, there are case studies of successful art direction in different spheres, from McSweeney's to the Vier5 website. The authors have also invited preeminent international art directors to discuss their roles in special sections of the book which they have art directed themselves. The result is an impressive, enlightening and often very funny diversity of perspectives and approaches. Clearly written, including a glossary ofhandy art director sayings, an 'art director test' and more, Art Direction Explained will provide students with insights into the world of art direction and professionals with a bible to the profession.