Attention economy
(Sprache: Englisch)
Attention economics is an approach to the management of information that treats human attention as a scarce commodity, and applies economic theory to solve various information management problems. In this perspective Thomas H. Davenport and J. C. Beck...
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Attention economics is an approach to the management of information that treats human attention as a scarce commodity, and applies economic theory to solve various information management problems. In this perspective Thomas H. Davenport and J. C. Beck define the concept of attention as "Attention is focused mental engagement on a particular item of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act" (Davenport & Beck 2001, p. 20)
Bibliographische Angaben
- 2010, 76 Seiten, Kartoniert (TB), Englisch
- Herausgeber: McBrewster, John, Miller, Frederic P., Vandome, Agnes F.
- Verlag: Alphascript Publishing
- ISBN-10: 6130276532
- ISBN-13: 9786130276539
Sprache:
Englisch
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