ATTITUDE OF CONSUMERS TOWARDS ONLINE SHOPPING :A STUDY OF CUTTACK CITY

Online shopping is the buying of goods and services from the merchants over the internet. The use of internet has actualised virtual communication with a person residing In other places. This implies the use of Internet is not limited only to buy products online but also helps consumer in comparing prices, product features and after sale service facilities from various online store. Online shopping has become a new way of lifestyle for the people.E-commerce as the name suggests, is the meeting of buyers and sellers on the internet. This involves the transaction of goods and services, the transfer of funds and the exchange of data. The growth of E-commerce has been increasing over the past few years, largely because people at their convenience find it easy to bargain from the comfort of their home or office. E-commerce removes the hindrance of location between the sellers and buyers and makes them meet in the virtual world. By providing quick delivery of goods, E-commerce helps insaving time, energy and effort for both the consumers and the company. Unlike a shop, E- commerce doesn't have fixed working hours and does have functional website which operates 24×7.