Barrow, C: 30 Day MBA in Marketing
(Sprache: Englisch)
A 'course' in a book, allowing the reader access to the marketing disciplines, skills and language taught at top business schools, at a tiny fraction of the expense. High profile case studies include Dell, Wagamama, Toyota, Unilever and Facebook.
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Klappentext zu „Barrow, C: 30 Day MBA in Marketing “
A 'course' in a book, allowing the reader access to the marketing disciplines, skills and language taught at top business schools, at a tiny fraction of the expense. High profile case studies include Dell, Wagamama, Toyota, Unilever and Facebook.
Autoren-Porträt von Colin Barrow
Colin Barrow
Bibliographische Angaben
- Autor: Colin Barrow
- 256 Seiten, Maße: 15,6 x 23,4 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749462175
- ISBN-13: 9780749462178
- Erscheinungsdatum: 15.09.2011
Sprache:
Englisch
Rezension zu „Barrow, C: 30 Day MBA in Marketing “
..".[U]seful to undergraduate students wanting an accessible overview of the major areas of marketing. ...Chapters are easy to understand, and most contain helpful figures or tables. ...Summing Up: Recommended. Students, lower-division undergraduate and up, and practitioners." --CHOICE "Each chapter of this overview for business professionals focuses on one of the core subject areas of a typical MBA marketing program... The book's reader-friendly layout features figures and tables, bullet points, and case study boxes." -- Book News, Inc.
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