Better Business: International Version
(Sprache: Englisch)
Better Business offers the business content readers need, but in a better way. Better Businessis integrated withmybizlab, which encourages readers to interact with business, not just read about it.
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Better Business offers the business content readers need, but in a better way. Better Businessis integrated withmybizlab, which encourages readers to interact with business, not just read about it.
Inhaltsverzeichnis zu „Better Business: International Version “
Part 1: Looking at the Business Environment Chapter 1: Business Basics Chapter 2: Economics and Banking Chapter 3: Ethics in Business Chapter 4: Business in a Global Economy Mini Chapter 1: Special Issues in Online Business Part 2: Starting and Structuring a Business Chapter 5: Small Business and the Entrepreneur Chapter 6: Forms of Business Ownership Mini Chapter 2: Constructing an Effective Business Plan Part 3: Managing a Business and Employees Chapter 7: Business Management and Organization Chapter 8: Motivation, Leadership, and Teamwork Chapter 9: Human Resource Management Chapter 10: Business Technology Chapter 11: Production and Operations Management Mini Chapter 3: Business Communications Part 4: Principles of Marketing Chapter 12: Marketing and Consumer Behavior Chapter 13: Product Development and Pricing Strategies Chapter 14: Promotion and Distribution Mini Chapter 4: Finding a Job Part 5: Principles of Finance Chapter 15: Financing and Tracking Business Operations Chapter 16: Securities and Investments Mini Chapter 5: Personal Finance
Bibliographische Angaben
- Autoren: Michael R. Solomon , Mary Anne Poatsy , Kendall Martin
- 2011, 2nd revised edition, 637 Seiten, Maße: 21,7 x 27,8 cm, Kartoniert (TB), Englisch
- Verlag: Prentice Hall
- ISBN-10: 0132599058
- ISBN-13: 9780132599054
Sprache:
Englisch
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