Better Business
(Sprache: Englisch)
For Introduction to Business courses. Better Business with mybizlab STARTS the conversation! Better Business is not your typical encyclopedia of business concepts. Better Business changes the flow of information so you and your students can have better...
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Produktinformationen zu „Better Business “
For Introduction to Business courses. Better Business with mybizlab STARTS the conversation! Better Business is not your typical encyclopedia of business concepts. Better Business changes the flow of information so you and your students can have better conversations about the material and so both parties are active participants in the course.
Inhaltsverzeichnis zu „Better Business “
Part 1: Looking at the Business Environment Chapter 1: Business Basics Chapter 2: Economics and Banking Chapter 3: Ethics in Business Chapter 4: Business in a Global Economy Mini Chapter 1: Special Issues in Online Business Part 2: Starting and Structuring a Business Chapter 5: Small Business and the Entrepreneur Chapter 6: Forms of Business Ownership Mini Chapter 2: Constructing an Effective Business Plan Part 3: Managing a Business and Employees Chapter 7: Business Management and Organization Chapter 8: Motivation, Leadership, and Teamwork Chapter 9: Human Resource Management Chapter 10: Business Technology Chapter 11: Production and Operations Management Mini Chapter 3: Business Communications Part 4: Principles of Marketing Chapter 12: Marketing and Consumer Behavior Chapter 13: Product Development and Pricing Strategies Chapter 14: Promotion and Distribution Mini Chapter 4: Finding a Job Part 5: Principles of Finance Chapter 15: Financing and Tracking Business Operations Chapter 16: Securities and Investments Mini Chapter 5: Personal Finance
Bibliographische Angaben
- Autoren: Michael R. Solomon , Mary A. Poatsy , Kendall Martin
- 2011, 2nd Ed., 640 Seiten, Maße: 21,7 x 27,8 cm, Kartoniert (TB), Englisch
- Verlag: PEARSON EDUCATION
- ISBN-10: 0132599058
- ISBN-13: 9780132599054
Sprache:
Englisch
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