Blogging Heroes
(Sprache: Englisch)
Blogging Heroes reveals the secrets of effective blogging, delivered straight from the world's most popular bloggers! It includes background about the top blogs on the Web (as determined by Technorati and by topic) and conversational interviews with the...
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Blogging Heroes reveals the secrets of effective blogging, delivered straight from the world's most popular bloggers! It includes background about the top blogs on the Web (as determined by Technorati and by topic) and conversational interviews with the people behind those blogs. Readers will learn why these bloggers got into blogging, how they manage their blogs, and the single most-important element of each blogger'ssuccess. Also revealed are techniques for publicizing blogs (online and off), using blogs for marketing, and getting others to participate. The bloggers share tips on selecting topics, research, writing, dealing with problems, and more.This book consists of informal Q&A interviews with thirty of the Web's most popular bloggers. The subjects represent the most popular of bloggers in general, as well as noted bloggers in certain subject areas, such as eBay, book publishing, and some brand-name consumer companies. Each such subject is the top blogger in his or her field. Each interview is preceded by an introduction to the blogger and her subject matter. The lead questions vary from one interview subject to another, but most ask either how the subject got started blogging, or when he became interested in the Web. (Succeeding questions cover the question not used as the lead.) As interviewer, the author leads each discussion and shapes it based on his research of the subject and the subject's responses. Personalities behind the blogs show through, but not enough to distract from the prevailing theme: Learn from the experience of the Masters.Interviews are slanted toward the how-to elements and how each blogger became successful: Getting started (selecting a subject, hosting, software, etc.) Promoting the blog Managing posts Interacting with posters and "lurkers"
Blogging Heroes reveals the secrets of effective blogging, delivered straight from the world's most popular bloggers! It includes background about the top blogs on the Web (as determined by Technorati and by topic) and conversational interviews with the people behind those blogs. Readers will learn why these bloggers got into blogging, how they manage their blogs, and the single most-important element of each blogger's success. Also revealed are techniques for publicizing blogs (online and off), using blogs for marketing, and getting others to participate. The bloggers share tips on selecting topics, research, writing, dealing with problems, and more.
This book consists of informal Q&A interviews with thirty of the Web's most popular bloggers. The subjects represent the most popular of bloggers in general, as well as noted bloggers in certain subject areas, such as eBay, book publishing, and some brand-name consumer companies. Each such subject is the top blogger in his or her field. Each interview is preceded by an introduction to the blogger and her subject matter. The lead questions vary from one interview subject to another, but most ask either how the subject got started blogging, or when he became interested in the Web. (Succeeding questions cover the question not used as the lead.) As interviewer, the author leads each discussion and shapes it based on his research of the subject and the subject's responses. Personalities behind the blogs show through, but not enough to distract from the prevailing theme: Learn from the experience of the Masters.
Interviews are slanted toward the how-to elements and how each blogger became successful:
- Getting started (selecting a subject, hosting, software, etc.)
- Promoting the blog
- Managing posts
- Interacting with posters and "lurkers"
This book consists of informal Q&A interviews with thirty of the Web's most popular bloggers. The subjects represent the most popular of bloggers in general, as well as noted bloggers in certain subject areas, such as eBay, book publishing, and some brand-name consumer companies. Each such subject is the top blogger in his or her field. Each interview is preceded by an introduction to the blogger and her subject matter. The lead questions vary from one interview subject to another, but most ask either how the subject got started blogging, or when he became interested in the Web. (Succeeding questions cover the question not used as the lead.) As interviewer, the author leads each discussion and shapes it based on his research of the subject and the subject's responses. Personalities behind the blogs show through, but not enough to distract from the prevailing theme: Learn from the experience of the Masters.
Interviews are slanted toward the how-to elements and how each blogger became successful:
- Getting started (selecting a subject, hosting, software, etc.)
- Promoting the blog
- Managing posts
- Interacting with posters and "lurkers"
Inhaltsverzeichnis zu „Blogging Heroes “
- Preface- Acknowledgments
- Introduction
1. Dave Taylor: The Intuitive Life Business Blog
2. Chris Anderson: The Long Tail
3. Gina Trapani: Lifehacker
4. Ina Steiner: AuctionBytes
5. Mary Jo Foley: All about Microsoft
6. David Rothman: TeleRead
7. Frank Warren: PostSecret
8. Mike Masnick: Techdirt
9. Mark Frauenfelder: BoingBoing.net
10. Robert Scoble: Scobleizer
11. Peter Rojas: Engadget
12. John Neff: Autoblog
13. Ken Fisher: Ars Technica
14. Deborah Petersen: Life in the Fast Lane
15. Joel Comm: JoelComm.com
16. Brian Lam: Gizmodo
17. Kristin Darguzas: ParentDish
18. Chris Grant: Joystiq
19. Scott McNulty: The Unofficial Apple Weblog
20. Philipp Lenssen: Google Blogoscoped
21. Brad Hill: Weblogs, Inc
22. Steve Rubel: Micro Persuasion
23. Rebecca Lieb: ClickZ
24. Deidre Woollard: Luxist
25. Gary Lee: An Internet Marketing Web Site
26. Richard MacManus: Read/WriteWeb
27. Eric T.: Internet Duct Tape
28. Victor Agreda, Jr.: DIY Life
29. Steve Garfield: Steve Garfield's Video Blog
30. Grant Robertson: Download Squad
- Further Reading
- Index
Autoren-Porträt von Michael A. Banks
Michael A. Banks has written more than forty books, including the bestseller Crosley: Two Brothers and a Business Empire that Transformed the Nation. Online since 1979, he wrote some of the first hands-on guides introducing people to the online world and such services as CompuServe, AOL, and Prodigy, as well as the pre-Web Internet. He has also chronicled online activities for Windows magazine, Computer Shopper, PCMagazine, PC World, BYTE, and other publications.An enthusiastic blogger, Banks has participated in online communities for more than a quarter-century. He sees blogging as the cottage industry of the 21st century, and foresees a variety of new Internet-based business categories changing the shape of business over the next decade.
Bibliographische Angaben
- Autor: Michael A. Banks
- 2007, 350 Seiten, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470197390
- ISBN-13: 9780470197394
Sprache:
Englisch
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