Boeing versus Airbus
The Inside Story of the Greatest International Competition in Business
(Sprache: Englisch)
The author of The Sporty Game journeys behind the scenes to examine the high-stakes rivalry between the world's two largest aircraft manufacturers - Boeing and Airbus - drawing on interviews with industry insiders to reveal how Boeing lost its edge in the...
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The author of The Sporty Game journeys behind the scenes to examine the high-stakes rivalry between the world's two largest aircraft manufacturers - Boeing and Airbus - drawing on interviews with industry insiders to reveal how Boeing lost its edge in the marketplace and what it is doing to reclaim its status.
Klappentext zu „Boeing versus Airbus “
The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe s Airbus overtook America s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.
Autoren-Porträt von John Newhouse
John Newhouse has written seven books and for many years was the Washington correspondent for The New Yorker. He lives in Washington, D.C.
Bibliographische Angaben
- Autor: John Newhouse
- 2008, 272 Seiten, Maße: 13,1 x 20,3 cm, Kartoniert (TB), Englisch
- Verlag: Penguin Random House
- ISBN-10: 1400078725
- ISBN-13: 9781400078721
- Erscheinungsdatum: 10.10.2014
Sprache:
Englisch
Pressezitat
A must-read for anyone looking for a glimpse into the white-knuckled world of the commercial airplane business. BusinessWeek One of the great business stories of our times. The Chicago Tribune An epic narrative. . . . There is nothing quite like it . . . [and there s] no better commentator on this sporting struggle than John Newhouse. The Economist Mr. Newhouse gives us a tutorial on a number of important issues that affect all participants in the global marketplace. The Washington Times
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