Booton, J: Bullish
(Sprache: Englisch)
Published to coincide with the 30th anniversary of the company, discover how Red Bull grew its wings. In this revealing account, Jennifer Booton explores how iconoclast Dietrich Mateschitz carved out a market for a product no one wanted, building his brand...
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Published to coincide with the 30th anniversary of the company, discover how Red Bull grew its wings. In this revealing account, Jennifer Booton explores how iconoclast Dietrich Mateschitz carved out a market for a product no one wanted, building his brand through sponsorship of high octane sports - from Formula 1 racing to record-breaking sky dives from space courting controversy along the way.
Bibliographische Angaben
- Autor: Jennifer Booton
- 2018, 320 Seiten, Maße: 22,5 cm, Kartoniert (TB), Englisch
- Verlag: Atlantic Books
- ISBN-10: 1786492180
- ISBN-13: 9781786492180
Sprache:
Englisch
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