Born Global Firms
(Sprache: Englisch)
This book helps managers and scholars understand the born-global phenomenon from distinctive features of these companies to strategies that they use for international success to implications of the phenomenon for international small- and medium-sized enterprises.
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This book helps managers and scholars understand the born-global phenomenon from distinctive features of these companies to strategies that they use for international success to implications of the phenomenon for international small- and medium-sized enterprises.
Klappentext zu „Born Global Firms “
This book describes companies that conduct international business at or near the founding of the firm. Despite the limited resources that usually characterize new businesses, these "Born Global" firms achieve substantial international sales from an early stage in their development. They internationalize rapidly - the period from domestic establishment to initial foreign market entry is often three or fewer years.Born globals are emerging in sizable numbers worldwide. Until recently, international business was mainly the domain of large, well-resourced multinational enterprises (MNEs). The appearance of large numbers of born global firms is revolutionizing the traditional character of international business and helping reshape the global economy.
This book helps managers and scholars understand the born global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks and introduce a new field based on the born global phenomenon-international entrepreneurship. We provide a comprehensive literature review and an explanation of major theories that explain the born global firm. This complete guide to born global firms was written by leading experts in the field.
Autoren-Porträt von S. T. Cavusgil, Gary Knight
Professor Knight has extensive experience in international business in the private sector. In his position as Export Manager for a medium-sized enterprise, he directed the firm's operations in Canada, Europe, Japan, and Mexico, supervising the business activities of some 50 distributors in these regions. Tamer specializes in the internationalization of the firm, global strategy, emerging markets, and buyer-seller relationships in cross-border business.
Bibliographische Angaben
- Autoren: S. T. Cavusgil , Gary Knight
- 2009, Maße: 14,9 x 22,8 cm, Kartoniert (TB), Englisch
- Verlag: Business Expert Press
- ISBN-10: 1606490125
- ISBN-13: 9781606490129
Sprache:
Englisch
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