Brand Equity Dimension & Buying Behavior: Concepts-Empirical Relevance
(Sprache: Englisch)
This book draws strand from precedent literatures with an objective of authenticating the relevance of concepts of brand equity & buying behavior model. This book is going to be useful for budding & practicing managers as they can utilize this knowledge...
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This book draws strand from precedent literatures with an objective of authenticating the relevance of concepts of brand equity & buying behavior model. This book is going to be useful for budding & practicing managers as they can utilize this knowledge while practicing these concepts in real world. Contents of this book are going to be vital for research scholars working in the area of consumer behavior and brand equity.
Bibliographische Angaben
- Autoren: Anupama Chirag Dave , Mamta Brahmbhatt
- 2017, 116 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 620206871X
- ISBN-13: 9786202068710
Sprache:
Englisch
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