Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding
(Sprache: Englisch)
Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding examines how a retailer, manufacturer, or designer label grabs an individual's interest. Fashion branding is not just about specific products. For consumers, branding tells...
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Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding examines how a retailer, manufacturer, or designer label grabs an individual's interest. Fashion branding is not just about specific products. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding both the medium and the message and not simply take advertisements and brands at face value.
Inhaltsverzeichnis zu „Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding “
Contents: Introduction -- What is Fashion Branding? The Story Begins Thinking Critically: A History of Fashion Brands and Culture -- From Modern to Postmodern and Beyond The History of a King: Ralph Lauren - Lifestyle Merchandising Mass Luxury Style: Dolce & Gabbana -- Fantastically Sexy!!! The Empress of Fashion: Vera Wang -- From Fifth Avenue to Simply Vera In-Store Branding Concepts: Abercrombie & Fitch -- From Safari Gear to Shirtless Hunks Viral Fashion Branding: Johnny Cupcakes -- Chasing Your Dreams! A Great Idea from a New Designer: Dante Beatrix -- It's All in the Graphics Creating a Television Brand: Brini Maxwell -- Now Why Didn't You Think of That? Niche Fashion Branding: Ginch Gonch -- Live Like a Kid Treating People Right: billy blues -- Hitting Below the Waist The Future of Fashion Brands -- Looking into the Crystal Ball
Autoren-Porträt von Joseph Hancock
Joseph Hancock is an assistant professor at Drexel University.
Bibliographische Angaben
- Autor: Joseph Hancock
- 2010, 216 Seiten, Maße: 15,5 x 22,9 cm, Kartoniert (TB), Englisch
- Verlag: FAIRCHILD BOOKS
- ISBN-10: 1563676222
- ISBN-13: 9781563676222
Sprache:
Englisch
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