BRAND VOICE IN A CONTENT ERA

Content marketing has quickly become the latest buzzword plaguing marketing teams - all the cool kids are doing it and you should too. But more often than not, businesses lack clarity as to what this really means, the signals they should be paying attention to, and how they can pivot their efforts to win the battle for attention. And let's not forget all the commentators in the background telling us that traditional advertising and marketing communications are either dead or in terminal decline, and that marketers should abandon what they know and become a 'storyteller'. It's true, it's getting increasingly harder to capture the attention and imagination of your audience, but before you sign up to the content craze, it's worth stepping back from the hype and hyperbole surrounding this new fad and taking a sanity check. That's where Brand Voice in a Content Era can help. Based on original research from a cross-section of brand, marketing and communications professionals, Brand Voice in a Content Era is filled with real-world insights from a diverse range of major brands. Intensely practical in its approach, the book focuses on ensuring your efforts to build authority, reputation and engagement through content are built on solid foundations. Written by a recognised marketing authority and the founder and CEO of a major, international content and publishing agency, Brand Voice in a Content Era is the go-to guide for any organisation that wants to grow its influence and effectiveness through best-in-class content and thought leadership.