BRANDING AS A STRATEGIC TOOL TO REPOSITION A DESTINATION
A Survey Of Key Tourism Stakeholders In Zimbabwe
(Sprache: Englisch)
The main purpose of this study was to develop a destination branding and positioning framework, with particular reference to the Zimbabwean experience. The theoretical underpinnings and concepts used in this study were destination marketing, destination...
Leider schon ausverkauft
versandkostenfrei
Buch
79.00 €
Produktdetails
Produktinformationen zu „BRANDING AS A STRATEGIC TOOL TO REPOSITION A DESTINATION “
Klappentext zu „BRANDING AS A STRATEGIC TOOL TO REPOSITION A DESTINATION “
The main purpose of this study was to develop a destination branding and positioning framework, with particular reference to the Zimbabwean experience. The theoretical underpinnings and concepts used in this study were destination marketing, destination branding and positioning, image and destination competitiveness. To provide a strategic context to the study, branding as a key element of destination marketing was clarified; the strategic role of branding /re-branding in the positioning/repositioning of a destination was outlined; international trends and best practices in branding and positioning were evaluated; and the destination marketing situation in Zimbabwe, with particular emphasis on the status of branding and positioning, was determined. To determine key stakeholder attitudes, experiences and expectations regarding the branding and positioning of Zimbabwe as a tourism destination, a stakeholder survey was carried out during 2006 and 2007. Stakeholder groups included inthe survey were key industry representative bodies, national tourism authorities, publicity associations, tour operators and airlines flying into Zimbabwe...
Bibliographische Angaben
- Autor: Joram Ndlovu
- 2010, 432 Seiten, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3843371571
- ISBN-13: 9783843371575
Sprache:
Englisch
Kommentar zu "BRANDING AS A STRATEGIC TOOL TO REPOSITION A DESTINATION"
0 Gebrauchte Artikel zu „BRANDING AS A STRATEGIC TOOL TO REPOSITION A DESTINATION“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "BRANDING AS A STRATEGIC TOOL TO REPOSITION A DESTINATION".
Kommentar verfassen