Branding For Entrepreneurs

Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.

"Whether you're dying to launch your own company, or are more of a reluctant entrepreneur, you face the imperative to build your brand. Catherine Kaputa has made this challenge her personal and professional study, and in this book she shares secrets worth many times the cost of admission. Now go forth and brand!"  Daniel H. Pink, author of DRIVE and A WHOLE NEW MIND "Anything that Catherine writes is worth reading. She was one of my best mentees on the subject of "Positioning" and now she's an expert on building brands. She won't steer you wrong." Jack Trout, Marketing Strategist, Author of Trout on Strategy "If you aim to be an entrepreneur and already have a big idea, but you never studied marketing and branding, this book will give you a running start. Catherine is a superb coach and her book delivers a wonderful collection of marketing steps and real world entrepreneur success stories." Philip Kotler, Professor of Marketing, Kellogg School of Management, Northwestern University "If there's one thing you've just got to know about -- but is tough to learn about -- it's branding. Catherina Kaputa tells you what you must know in this valuable book. Read it before your competitors do." Jay Conrad Levinson, Author, "Guerrilla Marketing" series of books