Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place
(Sprache: Englisch)
A successful business must create a memorable brand and fix it in the consumer's mind. "Branding Your Business" helps entrepreneurs do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic...
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A successful business must create a memorable brand and fix it in the consumer's mind. "Branding Your Business" helps entrepreneurs do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a "DIY" brand audit, and how to use marketing NLP and psychological principles to make an impact. Based on the theory that a brand is the total perception a customer has about a company, its products, and its services, "Branding Your Business" reveals what to do to create and manage successful brands, enabling entrepreneurs to improve profits.
Autoren-Porträt von James Hammond
james hammond has over 27 years of experience working in brand management and strategy, consulting for many blue chip organisations, including virgin, honda, bt and emi. he has created and chaired key european conferences on customer care and managing change. he is an experienced speaker, conducting workshops and training programmes across the uk.
Bibliographische Angaben
- Autor: James Hammond
- 2008, 255 Seiten, Maße: 16,1 x 23,2 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749450738
- ISBN-13: 9780749450731
Sprache:
Englisch
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