Brandsense
How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound
(Sprache: Englisch)
In the future brands will have to appeal to the neglected senses: touch, taste, and smell. This title shows how it can be done. Drawing on the worldwide study conducted of the sensory perceptions of consumers, it also shows how a two-sense product can become a five-sense phenomenon.
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In the future brands will have to appeal to the neglected senses: touch, taste, and smell. This title shows how it can be done. Drawing on the worldwide study conducted of the sensory perceptions of consumers, it also shows how a two-sense product can become a five-sense phenomenon.
Autoren-Porträt von Martin Lindstrom
named the "world's brand futurist" by the bbc, brandchild author martin lindstrom advises fortune top 500 brands across the globe. he was recently selected by the chartered institute of marketing as one of the world's top 50 marketing people. martin speaks at more than 100 conferences a year across 30 countries, and he publishes a weekly online column that reaches more than one million people. he has websites at www.martinlindstrom.com and www.dualbook.com. millward brown is one of the world's top 10 research organizations, with 60 offices in 36 countries. see www.millwardbrown.com
Bibliographische Angaben
- Autor: Martin Lindstrom
- 2005, 256 Seiten, Maße: 16,7 x 24,4 cm, Gebunden, Englisch
- Verlag: Kogan Page
- ISBN-10: 0749443715
- ISBN-13: 9780749443719
Sprache:
Englisch
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