Business Communication Today
(Sprache: Englisch)
For Business Communication courses. Cutting-edge communication coverage that prepares students for real business practice. The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that...
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For Business Communication courses. Cutting-edge communication coverage that prepares students for real business practice. The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don't reflect their copyright year, training students in practices from last decade. Bovee/Thill provides real-world training for the business world of today and tomorrow. Updated with a more interactive and conversational model called Business Communication 2.0, this edition introduces students to a vitally important way of thinking about communication, instructing them in the professional use of blogs, instant messages, wikis, twittering and other social media tools.
Klappentext zu „Business Communication Today “
For Business Communication courses. This is a Pearson Global Edition. The Pearson editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. Real-world training for the business world of today and tomorrow. The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don't reflect their copyright year, training students in practices from the last decade. Bovee/Thill provides real-world training for the business world of today and tomorrow. Updated with a more interactive and conversational model called Business Communication 2.0, this edition introduces students to a vitally important way of thinking about communication, instructing them in the professional use of blogs, instant messages, wikis, twittering and other social media tools.
Inhaltsverzeichnis zu „Business Communication Today “
Prologue: Building a Career with Your Communication Skills Part 1: Understanding the Foundations of Business Communication Chapter 1: Achieving Success Through Effective Business Communication Chapter 2: Mastering Interpersonal Communication Chapter 3: Communicating in a World of Diversity Part 2: Applying the Three-Step Writing Process Chapter 4: Planning Business Messages Chapter 5: Writing Business Messages Chapter 6: Completing Business Messages Part 3: Crafting Brief Messages Chapter 7: Crafting Messages for Electronic Media Chapter 8: Writing Routine and Positive Messages Chapter 9: Writing Negative Messages Chapter 10: Writing Persuasive Messages Part 4: Supporting Messages with Quality Information Chapter 11: Finding, Evaluating, and Processing Information Chapter 12: Designing Visual Communication Part 5: Planning, Writing, and Completing Reports and Proposals Chapter 13: Planning Reports and Proposals Chapter 14: Writing Reports and Proposals Chapter 15: Completing Reports and Proposals Part 6: Designing and Delivering Oral and Online Presentations Chapter 16: Developing Oral and Online Presentations Chapter 17: Enhancing Presentations with Slides and Other Visuals Part 7: Writing Employment Messages and Interviewing for Jobs Chapter 18: Building Careers and Writing Resumes Chapter 19: Applying and Interviewing for Employment Appendix A: Format and Layout of Business Documents Appendix B: Documentation of Report Sources Appendix C: Correction Symbols Video Guide Handbook of Grammar, Mechanics, and Usage Answer Key References Acknowledgments Brand, Organization, Name, and Website Index Subject Index
Bibliographische Angaben
- Autoren: Courtland L. Bovee , John V. Thill
- 2010, 10th Revised edition, 617 Seiten, Maße: 22 x 27,9 cm, Kartoniert (TB), Englisch
- Verlag: Prentice Hall International
- ISBN-10: 1408259443
- ISBN-13: 9781408259443
Sprache:
Englisch
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