Business Economics
(Sprache: Englisch)
Explores economic theory in the context of business.
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Produktdetails
Produktinformationen zu „Business Economics “
Explores economic theory in the context of business.
Klappentext zu „Business Economics “
What determines the demand for products? Why do some businesses succeed and others fail? How do managers establish a pricing strategy? In the world of business, the ability to understand economic issues is crucial to making successful business decisions. Written specifically for business students, this lively and stimulating textbook provides an ideal introduction to economics. The author adopts the viewpoint of a manager and focuses on the relevance of economic concepts to business practice. While the content is firmly based in economic theory, the text is packed full of thought provoking and contemporary examples to encourage the development of problem-solving skills and to enable business students to readily engage with economics.
Business Economics is particularly well suited to one semester modules, and its concise and accessible style makes it core reading for all business students taking their first module in economics.
Online Resource Centre
For registered adopters of the book:
A testbank of questions
Customizable PowerPoint slides
Case study teaching notes with guide answers to the questions
Group exercises based on the 'you are the manager' activities in the book
Figures from the text
VLE cartridge
For Students:
Self test questions
Additional short case studies
Audio animated PowerPoints for more complex graphs
Chapter summary podcasts of 3-5 minutes, summarizing the key concepts in each chapter
Sample essays
Links to LSE video and podcast lectures
Solutions to exercises
'One step further' feature containing more advanced material
Oxford NewsNow
Inhaltsverzeichnis zu „Business Economics “
1. Introduction; 2. The fundamental economic problems; 3. Demand; 4. Supply; 5. Markets; 6. Market analysis: shares, currency and labour markets; 7. Market failures and imperfections; 8. Costs and revenues; 9. Analysing market structure; 10. Macroeconomics; 11. Macroeconomic issues; 12. International business and trade; 13. Current economic issues
Autoren-Porträt von Andrew Gillespie
Andrew Gillespie, Head of Business Studies and Accounts, d'Overbroeck's College, Oxford, and Visiting lecturer, Oxford Brookes University, Oxford
Bibliographische Angaben
- Autor: Andrew Gillespie
- 2010, 450 Seiten, mit farbigen Abbildungen, Maße: 19 x 24,5 cm, Kartoniert (TB), Englisch
- Verlag: Oxford University Press
- ISBN-10: 019956518X
- ISBN-13: 9780199565184
Sprache:
Englisch
Rezension zu „Business Economics “
"It is fantastic to see a Business Economics book genuinely written for business students. " - Rob Hayward, Senior Lecturer, University of Brighton "The author has succeeded in writing an engaging and accessible introduction to economics for business students." - Dr Terry Robinson, Manchester Business School
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