Business, International Edition

PART I: THE ENVIRONMENT OF BUSINESS. 1. An Introduction to Business and the Economy. 2. The Business of Ethics. 3. Global Business. PART II: TRENDS IN BUSINESS TODAY 4. Choosing a Form of Business Ownership 5. Small Business, Entrepreneurship, and Franchises. PART III: MANAGEMENT AND ORGANIZATION. 6. Understanding the Management Process. 7. Creating a Flexible Organization. 8. Producing Quality Goods and Services. PART IV: HUMAN RESOURCES. 9. Attracting and Retaining the Best Employees. 10. Motivating and Satisfying Employees and Teams. 11. Enhancing Union-Management Relations. PART V: MARKETING. 12. Building Customer Relationships Through Effective Marketing. 13. Creating and Pricing Products that Satisfy Customers. 14. Developing Integrated Marketing Communications. 15. Wholesaling, Retailing, and Physical Distribution. PART VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING. 16. Understanding Information and e-Business. 17. Using Accounting Information. PART VII: FINANCE AND INVESTMENT. 18. Understanding Money, Banking, and Credit. 19. Understanding Personal Finances and Investments. 20. Mastering Financial Management.

Robert Hughes ist 1938 in Sydney, Australien, geboren und dort aufgewachsen. Er lebt und arbeitet seit 1970 in den USA als Kunstkritiker für Time Magazine . Er hat zahllose Artikel und 13 Bücher veröffentlicht und diverse Preise und Auszeichnungen erhalten, u.a. den Academy Award in Literature.