Business Trends in the Digital Era

Introduction.- 1. Trend 1: Big Data: From Raw Data to Big Data.- 2. Trend 2: Cloud Computing: From Offline Calculation to Cloud Computing.- 3. Trend 3: Platforms: From the One-sided Market to the One-sided + Two-sided Market.- 4. Trend 4: Mobile Internet: From PC-Based Internet to Mobile Internet.- 5. Trend 5: Software-Defined Anything: from Software-Defined Hardware to Software-Defined Anything.- 6. Trend 6: Outsourcing and Crowdsourcing: From Building All-round Capabilities to Outsourcing and Crowdsourcing.- 7. Trend 7: Driven by Demand: From Supply Chain to Demand Chain.- 8. Trend 8: The Long Tail Market: from Economies of Scale to the Long Tail Market.- 9. Trend 9: Digital Finance: From Traditional Finance to Digital and Internet Finance.- 10. Trend 10: The O2O Model: from online/offline to the O2O model.- 11. Seizing Innovation Opportunities.- Conclusion.- Postscript.

Dr. Xiaoming  Zhu is Professor of Management at CEIBS, where he served as President from June 2006 to March 2015. Dr. Zhu graduated from Shanghai Jiao Tong University with a doctoral degree in engineering. As an expert enjoying the State Council's special subsidy, he is also adjunct professor and Ph.D. supervisor in the College of Economics and Management at Shanghai Jiao Tong University, adjunct professor and Ph.D. supervisor at Shanghai University of Finance and Economics, Ph.D. supervisor for the China UnionPay postdoctoral programme, and Director of Shanghai Research Institute of Digitalisation and Internet Finance. Dr. Zhu assumed the positions of deputy secretary general of the Shanghai Municipal Government, Chairman of the Shanghai Foreign Trade and Economic Cooperation and Shanghai Foreign Investment Committee, Vice Chairman of the Shanghai People's Congress, and Vice Chairman of the Shanghai People's Political Consultative Conference. The major honours awarded to Dr. Zhu include the 2nd Prize and the 3rd Prize for "Science and Technology Advancement in Shanghai", the 1st Prize and the 2nd Prize for "Shanghai Policy-making Consultation" and Distinguished Award of the International Academy of Management. He also assumed the positions of Vice Chairman of the China Society of Industrial and Applied Mathematics, and Director of the Shanghai Evaluation Committee of International Business Professionals. 
Dr. Zhu has published substantial amounts of books and research reports, including the Shanghai Foreign Trade and Economic Cooperation Series, the Mathematical Model Study of Economic and Management Cases (one of the coauthors), the Report on China's Outsourcing Development (2007-2013) as the editor-in-chief, the 2010 Report on Development of China's Outward Investment and Economic Cooperation as the editor-in-chief, Platform as a Service, and Report on China' Third Party E-payment Sector, E-payment Revolution, as well as the Chinese