Business Writing For Dummies

Introduction 1

Part I: Winning with Writing 7

Chapter 1: Make Writing Your Not-So-Secret Weapon 9

Chapter 2: Planning Your Message: Your Secret Weapon 21

Chapter 3: Making Your Writing Work: The Basics 47

Chapter 4: Self-Editing: Professional Ways to Improve Your Own Work 73

Chapter 5: Troubleshooting Your Writing: Fixing Common Problems 99

Part II: Putting Your Skills to Work for Everyday Business Writing 123

Chapter 6: Writing Emails That Get Results 125

Chapter 7: Creating High Impact Business Correspondence 149

Part III: Writing Business Documents, Promotional Material and Presentations 175

Chapter 8: Building the Biggies: Major Business Documents 177

Chapter 9: Promoting Yourself and Your Organization 201

Chapter 10: Writing for the Spoken Word 223

Part IV: Writing for the Digital Universe 247

Chapter 11: Evolving Your Writing for Online Media 249

Chapter 12: Writing for Websites and Blogs 269

Part V: Thinking Global, Writing Global 297

Chapter 13: Using English as the Global Language of Business 299

Chapter 14: Adapting Business English to Specific Countries 313

Part VI: The Part of Tens 335

Chapter 15: Ten Ways to Advance Your Career with Writing 337

Chapter 16: Ten Ways to Tweet Strategically 345

Index 353

Natalie Canavor is a business writer, workshop leader and adjunct professor at New York University, where she teaches advanced writing courses. Natalie's work as a journalist and organizational communicator has won international recognition. She uses her experience to help businesspeople and professionals write for results and achieve their career goals.