Business
A Changing World
(Sprache: Englisch)
Overview: Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an...
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Overview: Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Business: A Changing World is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn't inherit out-dated examples from a hardback derivative. With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content, and the best teaching support around.
Inhaltsverzeichnis zu „Business “
Part 1 Business in a Changing World
Chapter 1 The Dynamics of Business and Economics
Chapter 2 Business Ethics and Social Responsibility
Chapter 3 Business in a Borderless World
Part 2 Starting and Growing a Business
Chapter 4 Options for Organizing Business
Chapter 5 Small Business, Entrepreneurship, and Franchising
Part 3 Managing for Quality and Competitiveness
Chapter 6 The Nature of Management
Chapter 7 Organization, Teamwork, and Communication
Chapter 8 Managing Service and Manufacturing Operations
Part 4 Creating the Human Resource Advantage
Chapter 9 Motivating the Workforce
Chapter 10 Managing Human Resources
Part 5 Marketing: Developing Relationships
Chapter 11 Customer Driven Marketing
Chapter 12 Dimensions of Marketing Strategy
Chapter 13 Digital Marketing and Social Networking
Part 6 Financing the Enterprise
Chapter 14 Money and the Financial System
Chapter 15 Accounting and Financial Statements
Chapter 16 Financial Management and Securities Markets
Appendices
Appendix A
Law Appendix
Personal Finance Appendix
Managing Information Appendix
Autoren-Porträt von O. C. Ferrell, Geoffrey A. Hirt, Linda Ferrell
Bibliographische Angaben
- Autoren: O. C. Ferrell , Geoffrey A. Hirt , Linda Ferrell
- 2011, 8th edition, XXXIV, 601 Seiten, mit zahlreichen farbigen Abbildungen, Maße: 20,5 x 54 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Higher Education
- ISBN-10: 0071220739
- ISBN-13: 9780071220736
Sprache:
Englisch
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