Business

Part 1: The Business Environment1. Introduction to Business2. Responsible Business3. Global BusinessPart 2: Business Ownership and Entrepreneurship4. Types of Business Ownership5. Small Business, Entrepreneurship, and FranchisesPart 3: Management and Organisation6. Leadership and Managing a Business7. Flexibility Within the Organisation8. Products and ServicesPart 4: Human Resources9. Recruitment and Retaining the Best Employees10. Employee Motivation and Team BuildingPart 5: Marketing, Social Media and E-Business11. The Marketing Concept12. Product Development and Pricing Strategies13. Marketing Channels14. Marketing Communications15. Social Media and E-BusinessPart 6: Accounting, Finance and Investment16. Introduction to Management Accounting17. Money and the Banking System18. Financial Management19. Personal Finances and Investments

William M. Pride is Professor of Marketing, Mays Business School, at Texas A&M University. He received his PhD from Louisiana State University. In addition to this text, he is the co-author of CENGAGE LEARNING'S BUSINESS text, a market leader. Dr. Pride teaches Principles of Marketing at both undergraduate and graduate levels and constantly solicits student feedback important to revising a Principles of Marketing text. Dr. Pride s research interests are in advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards. Robert J. Hughes received his Ph.D. from the University of North Texas with an emphasis in business administration and college instruction. He has taught introduction to business courses for more than 35 years, both on campus and online for Richland College -- one of seven campuses that are part of the Dallas College District. Dr. Hughes has also taught accounting, personal finance, small business management and business mathematics. In addition to FOUNDATIONS OF BUSINESS, he has authored college textbooks for personal finance and business mathematics. He has also served as a content consultant for two popular national televisions series -- It s Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." In addition, Dr. Hughes served as lead author for a business math project utilizing computer-assisted instruction funded by the ALEKS