Buyology
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology,...
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Buyology
Martin Lindstrom
Statt 29.95 € 19
27.99 €
Beschaffung, Produktion, Marketing
Peter Kürble, Marc Helmold, Olaf H. Bode
29.95 €
Strategic Sourcing and Category Management
Magnus Carlsson
53.00 €
Negotiation for Procurement and Supply Chain Professionals
Jonathan O'Brien
61.50 €
Rethinking Users
Benjamin Chesluk, Michael Youngblood
30.99 €
Beschaffung von IT-Leistungen
Meinhard Erben, Wolf G. H. Günther
32.99 €
The Ministry of Common Sense
Martin Lindstrom
10.99 €
Plädoyer für den gesunden Menschenverstand
Martin Lindstrom
Statt 19.90 € 19
17.99 €
The Ministry ofCommon Sense: How toEliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS
Martin Lindstrom
9.99 €
Ministry of Common Sense / Mariner Books
Martin Lindstrom
33.99 €
Strigoi - erotisk novell
Marie Metso
1.99 €
Small Data
Martin Lindstrom
Statt 24.99 € 19
21.99 €
Buyology
Martin Lindstrom
Statt 29.95 € 19
27.99 €
Small Data / St. Martin's Press
Martin Lindstrom
12.49 €
Buyology / Cornerstone Digital
Martin Lindstrom
Statt 13.50 € 19
9.49 €
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study-a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest-and drives us to buy. Among the questions he explores:
• Does sex actually sell?
• Does subliminal advertising still surround us?
• Can "cool" brands trigger our mating instincts?
• Can our other senses-smell, touch, and sound-be aroused when we see a product?
Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced-or turned off-by marketers' relentless attempts to win our loyalty, our money, and our minds.
- Autor: Martin Lindstrom
- 2010, 254 Seiten, Maße: 12,9 x 20,1 cm, Kartoniert (TB), Englisch
- Verlag: Random House LCC US
- ISBN-10: 0385523890
- ISBN-13: 9780385523899
Buyology
Martin Lindstrom
Statt 29.95 € 19
27.99 €
Beschaffung, Produktion, Marketing
Peter Kürble, Marc Helmold, Olaf H. Bode
29.95 €
Strategic Sourcing and Category Management
Magnus Carlsson
53.00 €
Negotiation for Procurement and Supply Chain Professionals
Jonathan O'Brien
61.50 €
Rethinking Users
Benjamin Chesluk, Michael Youngblood
30.99 €
Beschaffung von IT-Leistungen
Meinhard Erben, Wolf G. H. Günther
32.99 €
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