Change Marketing: Analytics Strategies for Building a Customer-First Company
This book examines just how hard it is for companies to deliver the experience customers are expecting and offers a strategy and method to help businesses incorporate a unified- customer strategy into their key business objectives, product strategies, and channel/media goals.
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This book examines just how hard it is for companies to deliver the experience customers are expecting and offers a strategy and method to help businesses incorporate a unified- customer strategy into their key business objectives, product strategies, and channel/media goals.
. Chapter 1 - Marketing: Past to present
- Autor: Brett House
- Altersempfehlung: Ab 22 Jahre
- 240 Seiten, Maße: 15,5 x 23 cm, Kartoniert (TB), Englisch
- Verlag: Walter de Gruyter, Inc.
- ISBN-10: 1501515187
- ISBN-13: 9781501515187
- Erscheinungsdatum: 01.03.2020
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