City Branding

Preface; K.DinnieForeword; B.BakerPART I: THEORYIntroduction to the Theory of City Branding; K.Dinnie Branding the City as an Attractive Place to Live; A.InschCity Branding and Inward Investment; A.C.Middleton City Branding and the Tourist Gaze; G.HospersCity Branding Partnerships; S.van GelderCity Branding and Stakeholder Management; A.StevensParadoxes of City Branding and Societal Changes; C.OoiCity Branding through Food Culture - Insights from the Regional Branding Level; R.TellstromCity Branding and Sustainable Urbanism; J.BraitermanOnline City Branding; M.Florek PART II: CASESIntroduction to the Practice of City Branding; K.DinnieThe City Branding of Accra; A.Ebow Spio The City Branding of Ahmedabad; S.Nair Athens City Branding and the 2004 Olympic Games; M.Fola The City Branding of Barcelona: A Success Story; J.C.BellosoChongqing's City Branding - The Role of Graphic Design; F.Lau & A.LeungEdinburgh City Branding; K.Wardrop The Hague, International City of Peace and Justice; B.Hulleman & R.Govers Kuala Lumpur City Branding; G.Musa & T.C.MelewarLisbon City Branding; J.FreireThe City Branding of Montevideo; P.HartmannNew York City Branding; P.BendelParis City Branding; J.KapfererSeoul City Branding; K.Y.Kyung The City Branding of Hong Kong; T.Loo Strategic Planning Director for China at Mediaedge:cia Sydney City Branding; G.ParmenterTokyo's City Brand; R.KeltsWollongong City Branding; G.Kerr

KEITH DINNIE is one of the world's foremost authorities on place branding, and Academic Editor of the leading Palgrave Macmillan journals Place Branding and Public Diplomacy. His research and consultancy work includes projects conducted on behalf of the Korea Institute for Industrial Policy Studies, Trade Council of Iceland, William Grant & Sons, Euro RSCG advertising agency, Landor Associates, Burson-Marsteller, and Diageo. He is a popular presenter and has delivered workshops and seminars in the United States, United Kingdom, China, Japan, South Korea, Malaysia, Greece, Portugal, Germany, and Iceland. He is the Director of the Centre for City Branding and the Founder of Brand Horizons consultancy

'City Branding - Theory and Cases" offers a fascinating glimpse into the multidisciplinary world of branding theory and practice applied to urban environments. This book sets a major benchmark in the development of branding as a field of knowledge and will inform urban management research agendas and policy making worldwide in this new millennium.' - -Dr Andres Coca-Stefaniak, Editor-in-Chief, Journal of Town & City Management   'This is an important book which gives a tremendous wealth of well-researched insights into the practice of city branding. By drawing upon a range of contributors from diverse theoretical backgrounds, it provides a holistic view and makes a significant contribution to the emerging field of city branding. This book is set to become a must-have for anyone involved in place branding.' - Dr Teemu Moilanen, place branding specialist and author of How to Brand Nations, Cities and Destinations   'In a global world, cities are increasingly seeking differentiation through brand strategies. This book not only offers an original approach to city brand theory, but also provides illustrative examples through a showcase of cities across the world as a means to better understand this novel form of branding.' - Dr Edgar Centeno, Monterrey Institute of Technology Mexico; Place Branding and Public Diplomacy Regional Editor for the Americas and the Caribbean