Cleaning The World One SmartLink At A Time

The primary task for our project with GOJO was to improve the SmartLink business model to make it the most useful and attractive to commercial buildings as possible. Right now, GOJO is in the testing phase for SmartLink with the assumption that most companies will move to adopt this technology once it hits the market. GOJO wants to have a solid business model in place before launching the whole system - one that will ensure the greatest positive experience for commercial buildings. "Commercial buildings" is a very broad category (one that includes hospitals, sports stadiums, and even airports), so we conducted secondary research in order to narrow our scope to one specific type of commercial building. After looking into technology in relation to commercial buildings, we found that a lot of airports have already implemented a lot of smart technology into their systems, which goes hand-in-hand with the SmartLink service. We figured that airports would be a good target market for the product due to their current drive for technology, and that they would have useful input on how the product could best suit their needs.